MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television formats, relying on regularly timed shows via cable. In contrast, OTT platforms operate on subscription models, with Netflix, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks and online content providers